Social Influence - minority influence and factors, issues and explanations in conformity research

On Thursday last week we looked at key terms for describing and explaining social influence, and then at some research into minority influence - where an individual or small group changes the attitudes/beliefs and ultimately the behaviour of the majority through the process of internalisation. (This compares with the influence of majoritieso on individuals, which can involve informational influence and internalisation, but is more often the result of normative influence and therefore compliance).

Here is the presentation for Minority influence research.

Homework for Thursday 17th March was to produce a table comparing two classic studies - Moscovici and Clark - see the presentation for details.

Here is the presentation for Issues, Factors and Theories of conformity - you need to finish off your notes for the factors and theories using your textbook for Thursday, as well as revising thoroughly for a test on Social Influence up to this point.